KEY chiropractic

Key Chiropractic is a recently started chiropractic centre based in Botany. I created a variety of logo concepts trying to incorporate the symbolism of a key/lock with an element of chiropractic. The final logo that I delivered used the symbol of keyholes to represent unlocking, relating to the business slogan, designed in a way to also look like a spine. The logo uses a serious but friendly shade of blue accompanied with a clean and professional san-serif typeface.