KidsCoin - Adshels

This project was for a financial literacy service provided for young kids and their families, mainly towards the lower socioeconomic demographic. The main goal of the brief was advertise the fact that as kids grow up into the modern financial world, it would be beneficial for them to learn that it is moving away from simply counting and saving cash, into a digital world of online banking, bills and taxes. By educating this to kids, they may be much better prepared for their futures.

We tackled this campaign using Adshels (Bus Shelter Ads), a medium that is exposed to kids that catch the bus which is very common to our target market. The idea of our campaign was to show in a kid-friendly aesthetic, that traditional financial mediums are moving into the tech world by "connecting" to digital devices.