Sunwalker

Tom’s Sunwalker hot sauce stands in an overpopulated market as a product that is hand made and that tastes incredible because of the natural and organic ingredients within it. Because of the unique nature of it as a hand made hot sauce, we decided to focus on relating the strong qualities of other jobs that require the use of hands to the hand made aspect of Sunwalker. In doing so, we want the audience to think of Sunwalker as a hot sauce that is made with precision, commitment and hardwork.

This campaign uses the gloves of different professions to show the similar traits of work shared between them. The single-minded proposition for the ad was simply:

"Hot sauce, handmade in Matakana"

Art Direction: Jerry Wang

Copywriting: Joshua Manuatu