One of our first briefs after being introduced to the world of creative advertising. We created a set of three billboards showcasing different foods that would taste better with Tabasco. The images depict unappetising foods looking into the mirror at a much more vibrant and delectable looking version of itself, along with copy that change according to relevance to the food.

The single minded proposition of the advertisement was: "A touch of Tabasco turns on the flavour".

Art Direction: Jerry Wang

Copywriting: Joshua Manuatu